© 2016 bruceleman

Listen to Their Cries

In the past few weeks, we created my own media campaign about environmental issue. My campaign was about saving and protecting three sorts of whales (blue whales, narwhales, and orcas). As we all know, whales are facing many problems and these problems are pushing them to the edge of extinction. Problems like whaling, climate change, and inappropriate animal preservation.

I used three sorts of campaign to communicate with my audiences— flyers, newspapers, and a video. The purpose that I used these types of campaign because I hope my audiences can feel sympathy for whales after they browser through my campaign and then separate my idea around to affect other people.

Logo: my logo was two capital letters “PW” in color blue, which stood for Protecting Whales. I used blue because blue means ocean and whales are marine animals. I think my logo was good because it directly showed the main idea of my campaign— protecting whale this species.

Flyers: I drew my flyers. The background is baby blue, because I want to make my flyers as friendly as I can, especially the orca flyer, the effect will be negative if people connect orcas with killing machine. Hence, I avoid using aggressive color in my flyers. I addition, I drew tears on these whales’ faces to achieve my aim— making people feel sympathy for these whales. I think this campaign is appropriate to my audience because it can be separated easily and affect people effectively.

Newspaper: My newspaper contained two reports and one advertisement. The first news gave its audiences an opinion that there are still many mysteries of whales we haven’t solved yet. Hence, we should study for this species instead of hunting them or hurting them. The second news reported the plan that a Sea World in San Francisco plans to phase out orcas (killer whales) show in 2017. This news gave its audience an opinion that Sea World is an inappropriate preservation for marine animals, especially for orcas. I think this sort of campaign is appropriate to my audience because it can make people think that for whales these species, we shouldn’t treat them as toys. Instead, we should research more about this species and protect them before it’s too late.屏幕快照 2016-02-24 上午11.38.51

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